How Much of Israeli Retail Is Private Label? 6.9%, on the Comptroller’s Audit
Israeli supermarkets carry own-brand lines. The State Comptroller put private label at 6.9% of Israeli retail in its November 2024 audit.
6.9% of Israeli retail is private label, the State Comptroller of Israel reported in its November 2024 audit of the state’s response to concentration and monopolies in the food and consumer goods sector. Israeli supermarkets do carry own-brand lines, and 6.9% is the share the Comptroller’s own audit attributes to them, set against a 36.1% average in selected European countries. The audit publishes the figure as a share of retail and attaches no chain, brand or product list to it.
| Figure | What it counts | Period |
|---|---|---|
| 6.9% | Private label share of Israeli retail | As published, November 2024 |
| 36.1% | Private label share averaged across selected European countries | As published, November 2024 |
| 36 of 38 | Food categories where concentration is high, meaning over 50% of the market | As published, November 2024 |
| 20 of 38 | Categories where the three dominant companies exceed 85% | As published, November 2024 |
| approximately 84% | Average share of the three dominant companies across all categories | As published, November 2024 |
| 210 of 848 | Large stores with high geographic concentration, a calculated rate above 30% | 2021 |
Source: State Comptroller of Israel, audit of the state’s response to concentration and monopolies in the food and consumer goods sector, November 2024, published English abstract.
Private label is 6.9% of Israeli retail, the Comptroller found
Private label accounts for 6.9% of Israeli retail, on the State Comptroller’s November 2024 audit of the food and consumer goods sector. The share is the audit’s own finding for the sector it examined, and it is reported here from the Comptroller’s published English abstract of the chapter.
- Issuing body: the Office of the State Comptroller and Ombudsman of Israel, which reports to the Knesset.
- Form: an audit chapter under Systemic Issues, November 2024, published English abstract, 16 pages.
- Subject of the chapter: category concentration, retail geography, private label and the effect of tariff reductions.
The 36.1% comparator is an average of selected European countries
The 36.1% is a private label retail share averaged across selected European countries, as the audit describes the group, and the State Comptroller’s abstract names no country list behind it. The two shares travel as the Comptroller published them, one national share beside one selected-country average, rather than as a country by country ranking.
| Share | What it counts | Period |
|---|---|---|
| 6.9% | Private label share of Israeli retail | As published, November 2024 |
| 36.1% | Private label share averaged across selected European countries | As published, November 2024 |
Source: State Comptroller of Israel, audit of concentration and monopolies in the food and consumer goods sector, November 2024.
What does the 6.9% private label share measure?
It is a share of retail as the State Comptroller reported it in November 2024, on the Comptroller’s own audit of the sector, and nothing narrower than that. What the figure does not carry:
- It is not a count of own-brand products.
- It is not a count of chains carrying own-brand lines.
- It is not a share of any single food category.
- It is not a share of any single chain’s sales.
Concentration exceeds 50% in 36 of 38 food categories
In 36 of 38 food categories market concentration remains high, which the State Comptroller’s November 2024 audit defines, on its own threshold, as over 50% of the market. In 20 of those categories the three dominant companies exceed 85%, and the Comptroller put the average share of the three dominant companies across all categories at approximately 84%. The 20 categories sit inside the 36 and are not additional to them.
The audit publishes no chain-level own-brand figure
The State Comptroller reported the 6.9% national retail share and published no figure beneath it. It records separately that 210 of 848 large stores have a high geographic concentration, which the Comptroller defines on its own calculated rate as above 30%, as of 2021. What the audit does not publish:
- Any named chain’s own-brand range.
- Any own-brand product count.
- Any own-brand price series, or any comparison of own-brand prices with branded prices.
Which figures here may not be added together?
The 20 categories in which the three dominant companies exceed 85% are a subset of the 36 categories in which concentration is high, so the two counts are never summed.
High concentration is the audit’s own threshold of over 50% of a market, and high geographic concentration is the audit’s own calculated rate above 30%; the two measures are separate and the 210 of 848 stores figure is dated 2021.
The 6.9% and the 36.1% are the shares the Comptroller printed together, the second an average across a set of countries the abstract does not enumerate.
The 403% in the same audit is aggregate household savings on tuna products following a tariff reduction, and it is not a price difference.
Questions readers ask
Do Israeli supermarkets sell own-brand products?
Yes. The State Comptroller reported private label at 6.9% of Israeli retail in its November 2024 audit, the Comptroller’s own finding for the sector it examined.
Which Israeli body publishes the private label share?
The State Comptroller of Israel published it, in an audit chapter under Systemic Issues in November 2024.
Does the audit name individual chains’ own-brand lines?
The State Comptroller published no chain-level own-brand range and no own-brand product count in that chapter.
What counts as high concentration in the audit?
The State Comptroller defined high concentration, on its own threshold, as over 50% of the market.
Which food categories does the audit name?
The State Comptroller reported that the three largest companies hold 99% of the cream market, 93% of instant coffee and 87% of breakfast cereals.
Are the 36 categories and the 20 categories separate groups?
No. The State Comptroller reported the 20 categories in which the top three exceed 85% as a subset of the 36 in which concentration is high.
Does the audit compare own-brand prices with branded prices?
The State Comptroller published no own-brand price series in that audit.
What is the 403% figure in the same audit?
The State Comptroller reported 403% as the aggregate household savings on tuna products following a tariff reduction.
Does the audit compare Israeli food prices with an EU average?
The State Comptroller’s published English abstract of that audit carries no comparison of Israeli food prices with an EU or OECD average; the comparison it prints is private label at 6.9% of Israeli retail against 36.1% averaged across selected European countries.
How many large stores does the audit count?
The State Comptroller counted 848 large stores, of which 210 showed high geographic concentration on its own calculated rate above 30%, as of 2021.
Does an Israeli body publish a measure of consumer price change?
The State Comptroller reported that the Consumer Price Index rose by approximately 15.3% from January 2014 to December 2024, in its audit of real estate taxation and Israel’s real estate information infrastructure.
Does the audit publish kashrut details for own-brand items?
The State Comptroller published no kashrut information on own-brand goods in that audit chapter.
Sources
- State Comptroller of Israel, 2024. The State’s Response to Concentration and Monopolies in the Food and Consumer Goods Sector. Systemic Issues, published English abstract, 16 pages. library.mevaker.gov.il. Official or primary record.
- State Comptroller of Israel, 2025. Real Estate Taxation and Israel’s Real Estate Information Infrastructure. Israel Tax Authority, published English abstract, 24 pages. library.mevaker.gov.il. Official or primary record.
